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EXPERT PROFILE
I help visionary leaders command a high multiple, maximize market value, and reach their endgame faster and stronger.
During my career, I led the marketing and comms strategies that supported the Weston Foods $2.38 billion acquisition by Bimbo Bakeries, and have also led strategic direction for Fortune 500 clients including Microsoft, IKEA, Saint-Gobain, ESPN, Comcast, and Siemens.
Half of my career was spent in the ad agency world before jumping "client-side" to build brands internally as Chief Marketing Officer and I thrive in a fast-paced entrepreneurial environment.
My passion is shining a light on the core truths that enable a brand to maximize its value, working with incredable entrepreneurs and business leaders bring their stories alive in order to scale revenue, recruit top talent.
"Start stupid. Your strategists' job isn't to impress you with their knowledge. It is to learn what you, your employees, and your customers know."